Learn the Exact Framework to Design Cities & Buildings People Actually Love
The Aesthetic City Academy
Join 400+ students from 35+ countries who are learning to design, advocate for, and build places people actually love.
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The next cohort opens in:
Most new developments look terrible, feel sterile, and make people miserable to live in.
You're tired of seeing the same glass boxes and wide roads destroy what makes places worth living in.
You want beautiful, human-scaled, walkable neighborhoods, but you don't know exactly how to fight for them - or how to create them.
The problem:
You can see what's wrong with modern development: soulless buildings, dead streetscapes or hostile public spaces. But when you try to argue for something better, you lack the vocabulary, the evidence, and the framework to be taken seriously.
Here's what you'll get when the course opens:
- The complete framework behind traditional urbanism, architecture, and human-scale city design (covered in 50+ concise video lessons)
- The exact arguments and evidence to defend beautiful buildings in planning meetings, council hearings, or online debates
- The design principles that make historic cities like Amsterdam, Paris, and Prague feel "right" and why most new development feels wrong (broken down so non-architects can use them)
- Access to The Town Square, a private community of students and professionals across 35+ countries who care about the built environment
- Direct Q&A with the instructor who runs a 200K+ subscriber YouTube channel on this exact topic
Students are using this in the real world:
"I'm already attending community meetings where the language and principles I've acquired from the lessons is letting me make a huge impact on new design proposals." - Andrew, USA
"The course has exceeded my expectations and I am happy that I have received value for money despite the fact that I have closely followed the video from your parent channel." - Garalt, Ireland
"This is an excellent course. Ruben guides you in a rapid but very dense way in short lessons. I recommend it to anyone with a general interest in architectural and city planning.
Especially I recommend this course as a "must-do" if you are thinking about Architectural studies." - André, Sweden
Join the waitlist and get first access when the next cohort opens this Spring.
You will receive the 10x City Guide, a free visual guide to the 10 principles behind the world's most loved cities.