Learn Why Some Cities Feel Alive - And How to Build More of Them

The Aesthetic City Academy

Join 950+ people from 35+ countries on the waitlist for The Aesthetic City Academy - a structured online course on the timeless principles behind the world's most loved places.

You already sense that something is deeply wrong with modern development. Buildings that ignore their surroundings. Streets designed for cars, not people. Places that feel dead the day they open.

You can see the problem, but when you try to argue for something better, you don't have the vocabulary, the evidence, or the framework to be taken seriously.

That's exactly what this course gives you.

What's inside

The Aesthetic City Academy is a structured, self-paced online course covering traditional urbanism, architecture, and human-scale city design, everything modern architecture education leaves out.

→ 40+ video lessons from first principles to real-world application

→ The design principles behind cities like Amsterdam, Paris, and various American cities, broken down so anyone can use them, not just architects

→ Research-backed arguments for planning meetings, council hearings, and online debates

→ Hands-on sketching exercises that train your eye

→ Access to The Town Square, a private community across 35+ countries

→ Direct Q&A with Ruben Hanssen (200K+ subscribers on YouTube)

People are already putting this to work

"I'm already attending community meetings where the language and principles I've acquired from the lessons is letting me make a huge impact on new design proposals." - Andrew, USA

"The course has exceeded my expectations and I am happy that I have received value for money despite the fact that I have closely followed the video from your parent channel." - Garalt, Ireland

"This is an excellent course. Ruben guides you in a rapid but very dense way in short lessons. I recommend it to anyone with a general interest in architectural and city planning.

Especially I recommend this course as a "must-do" if you are thinking about Architectural studies." - André, Sweden

This is for you if…

- You're a citizen who wants to engage meaningfully with what's being built around you.

- You work in planning, architecture, or development and want a clearer framework.

- You're a student who senses something is missing from your education.

- Or you simply love cities and want to understand why some places feel right and others don't.

No architecture background required.

Doors open April 15.

Join the waitlist now and get a free copy of The 10X City Guide Argument About Architecture - a free visual guide to the 10 principles behind the world's most loved cities.